Established circa April 1995, Etude House is for the trendy, romantic, sweet, lovely, and sparkling youth. It revolves on four strategic concepts, namely: high quality, reasonably priced, simple designs, and wide variety of colour. The Etude House was conceived out of a fairytale-like story resembling a princess’s private room – romantic interior full of ornate trinkets and inspired by her dreams. Etude continues to reflect the diverse trends of its consumers as a leader in the local cosmetics industry through innovative and proactive colors and products.
